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Automotive Clients
Maya Group has conducted research for a variety of U.S., European and Asian car brands. Most of our work in this area involves assessing the effectiveness of advertising campaigns for new model launches and sales events.
Example 1. Maya Group managed the advertising research efforts of a major automobile manufacturer as new and redesigned models were introduced during a brand-wide campaign. Rough animatic executions were evaluated on appeal, message communication and impact on purchase interest among the general market, as well as African-American and Hispanic audiences. This initiative enabled the company to select the most effective ads and refine executions prior to final production.
Example 2. A U.S. automobile manufacturer engaged Maya Group to glean cultural insights from African-American consumers. A Maya Group instant response system was used to collect moment-to-moment responses to advertising that was under development and help assess how this market segment reacted to certain elements including language, settings, music and celebrities. |
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For more information or to discuss an upcoming project,
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