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Consumer Packaged Goods and Retail Clients
What causes consumers to reach for a particular bag of snacks or a certain brand of oatmeal? What will bring more customers through your doors? Maya Group has extensive experience evaluating “drool drivers” and other motivating factors at the retail consumer level.
Example 1. A popular restaurant franchise with more than 25,000 locations worldwide wanted to get more information on how consumers react to different advertising approaches and content. The goals were to improve ad effectiveness and develop best practices for the future. Maya Group was engaged to help identify the appeal of various visuals and provide understanding on how they performed vs. those used by competitors. Using a combination of qualitative research and moment-to-moment instant response, Maya Group was able to identify the most appealing and compelling visuals and ascertain why certain visuals generated a positive or negative reaction.
Example 2. Maya Group assessed the potential of a series of new product prototypes for a leading office supply marketer. Mall intercept interviews were used to reach the target audiences and present the prototypes in a manner that simulated the retail environment. Concepts were evaluated on appeal, uniqueness and purchase interest, while price elasticity perceptions were also gathered.
Example 3. To identify an ideal mnemonic to be used in TV spots for a well-known snack product, Maya Group conducted research using a mix of qualitative and quantitative methods. To capture an affective, emotional response, participants’ instantaneous reactions to video clips of potential mnemonics were measured by means of Maya Group’s moment-to-moment instant response system. During the qualitative discussion that followed, Maya Group then uncovered rational and emotional responses to the mnemonics. |
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For more information or to discuss an upcoming project,
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