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Financial Services Clients
Whether you’re looking to make a splash in a new market or better understand your customers’ online service preferences, Maya Group is an ideal choice for marketers in the financial services industry. We have considerable experience conducting research studies for retail and commercial banks, brokerage firms and insurance companies.
Example 1. Maya Group evaluated the effectiveness of rough print, broadcast and out-of-home advertising for a major retail bank. Using focus groups composed of the bank’s prospects and existing customers in three major U.S. cities, we assessed the overall appeal of the advertising, how well messages were communicated and how successful the ads were at differentiating our client and motivating its audience. With our recommendations, the bank was able to make necessary adjustments before the campaign went live.
Example 2. A major online brokerage company wanted to introduce a new exchange traded fund service. Maya Group was engaged to gather target audience reaction to the positioning of the new service, assess levels of interest and explore competitive factors. A total of 10 two-hour focus groups were conducted across three audience segments. Our efforts aided in the development of the final marketing communications.
Example 3. A leading commercial property-casualty insurance company engaged Maya Group to conduct research to provide insights into its small-business audience and ultimately gather material to be used for training purposes. During a series of focus group sessions, Maya Group examined how customers and potential customers think about certain insurance offerings, brands and agents.
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For more information or to discuss an upcoming project,
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