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Electronic data collection
Gather quantitative information in a central location via handheld EDC device.
Moment-to-moment
Using an EDC device, achieve live feedback over the run time of a broadcast ad, video segment or other communication.
Web surveys
Automate data collection in a convenient online format; tap into ever-growing panels and customer databases.
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Bulletin boards
Cover sensitive or thought-provoking topics in-depth over the course of several days.
Online diaries
Get participants to record their experiences performing particular tasks from the convenience of their homes or offices.
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Telephone groups and interviews
Employ this methodology when you have geographic constraints and no stimulus needs to be shown.
TeleWeb (phone and Web)
Expose participants to visual stimulus via Web and interact with them via phone.
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Focus groups and interviews
Observe and listen to participants in person; view expressions and gestures that might be missed over the Web or phone.
Enabling techniques
Use projective, activity-based sessions when you want to take a more creative approach and potentially reveal deeper insights.
Usability studies
Observe firsthand how users behave as they interact with products, services or Web sites; suitable for a lab setting or in situ. |
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