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Awards Won by Maya Group
Each year, the Advertising Research Foundation’s David Ogilvy Awards honor research that has contributed significantly to the development of great advertising. Maya Group is a three-time David Ogilvy Award winner.
Most recently, Maya Group was privileged to work with Jaguar North America, a division of the Ford Motor Company, in evaluating its “Temptations” campaign. This provocative television, print and out-of-home advertising was designed to introduce Jaguar’s new XJ8 model to the market. Maya Group evaluated how well the campaign would convey new features and quality improvements with the goal of driving traffic into the showroom. This research, along with other research efforts, was honored with a David Ogilvy Award for Jaguar, its agency and Maya Group.
IBM’s e-business infrastructure campaign was designed to give the world a new look at IBM and its solutions. A research study performed by Maya Group resulted in another David Ogilvy Award for Maya Group.
Maya Group conducted qualitative and quantitative research with the U.S. Census Bureau and its agency, Young & Rubicam, to develop and evaluate a campaign targeting minority populations. The goal of the television and print advertising was to increase completion rates of the U.S. Census in 2000. The ARF honored Maya Group, Young & Rubicam and the Census Bureau with the prestigious Grand Ogilvy Award for research excellence. |
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For more information or to discuss an upcoming project,
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