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Marketing Communications and Advertising Research
Maya Group conducts a great deal of research to assess the effectiveness of our clients’ marketing communications and advertising at every stage of development.
Exploratory
At the earliest stages, Maya Group can explore what your target audience is thinking. What are they dissatisfied with and why? How and where do they look for alternative solutions? What is credible and relevant to them? What should you be saying in your communications?
Positioning and Messaging
After your organization decides what it wants to say, Maya Group can help evaluate and refine various ways of expressing your message. We can narrow down different positioning statements and value propositions, different approaches, different tones, etc. We help our clients uncover both rational and emotional drivers that lead to the development of new points of differentiation.
Creative Concepts
Once concepts are developed, Maya Group can help assess different executional approaches — headlines, visuals, text, format. We help you determine what’s working, what’s not and why.
Rough and Finished Communications
Maya Group uses several approaches to gauge communications at the later stages. The research can be diagnostic, evaluative — or both. With our unique instant response systems, our clients are able to build benchmark databases and gather both qualitative and quantitative information about their creative efforts. |
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For more information or to discuss an upcoming project,
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