Welcome to Maya Group
Maya Group is an award-winning marketing research company dedicated to assessing and evaluating our clients’ marketing communications and product development efforts worldwide. We enable marketing leaders from Fortune 500 companies and other organizations to make informed decisions about their positioning, messaging, advertising content, product features and more.
Taking qualitative research to the next level, Maya Group combines a variety of traditional methodologies with innovative electronic tools to gauge a broad range of respondent reactions. Each principal researcher at Maya Group has more than 20 years of experience in business-to-business and business-to-consumer with considerable depth in several industry sectors, including automotive, consumer packaged goods, financial services, entertainment, healthcare and technology.
Maya Group is a world leader in electronic data collection. Our unique quali-quant methodology includes the distinctive continuous measurement or moment-to-moment response tracking (often referred to as “dial testing” or “instant response”) that has become so useful to many researchers. Over the past 20+ years of using and evolving our proprietary technology and technique, Maya Group leads the marketing research industry in properly collecting, applying and interpreting the valuable wealth of data this methodology generates.
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